The global cosmetics packaging industry size is anticipated to reach USD 39.32 billion by 2027 owing to the rapidly augmenting beauty industry worldwide. Cosmetics packaging plays a pivotal role in the marketing of different cosmetics products by drawing the attention of the consumers. More information on the market is provided in a recent report published by Fortune Business Insights™ titled, “Cosmetics Packaging Market Size, Share & Industry Analysis and Regional Forecast, 2020-2027.” According to this report, the market value stood at USD 30.37 billion in 2019 and is poised to register a CAGR of 4.03% between 2020 to 2027.
The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this, too, shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease.
Market Drivers
Rise in Beauty Standards to Propel Growth
Various factors promoting the cosmetics packaging market growth include a rise in the beauty standards, increasing variety of cosmetics worldwide, and the rising disposable incomes of people. On the contrary, environmental concerns and animal-cruelty cases pose challenges for the market. Nevertheless, the trend of green packaging and conventional packaging solutions with customizable options are expected to create lucrative growth opportunities for the market in the forecast period.
Regional Segmentation:
Asia Pacific to Continue Dominance with Rising Disposable Incomes of People
Asia Pacific dominated the cosmetics packaging market with a revenue of USD 10.50 billion in 2019 with China holding about three-fifth or more share. China is the second-largest cosmetics market after the U.S. The rapidly increasing disposable incomes of people, coupled with the increasing number of young population are likely to aid in the expansion of the market in this region. The currently trending digital transformation is holding major importance in influencing the young generation to be more inclined towards beauty, thereby increasing the demand for cosmetic products and ultimately boosting the regional market.
Competitive Landscape
Fragmented Nature of Market Will Intensify Future Competition
The cosmetics packaging market is fragmented in nature with the presence of multiple players. Major players are switching to reused and recycled products, keeping in mind the environmental concerns of waste management and are adopting sustainable packaging solutions. For instance, the French cosmetics brand L’Oreal has established several designated stores where they accept empty body care product bottles and jars from consumers and further convert them into new packaging used for various community projects. Such initiatives are likely to attract high revenue in the market during the forecast period. Besides this, the players are also engaging in mergers and acquisitions, contracts and agreements, joint ventures, partnerships, and other strategies for gaining a competitive edge in the market during the forecast years.
